Edward A. Ipser, Jr.



How to Form Sound Judgement

Critical thinking is the deliberate, methodical, and purposeful pursuit of truth.

  • It aims to discern the best answer to a question, conclusion to a discussion or debate, or judgement of a situation by utilizing the best methods and avoiding common errors.
  • It is purposeful, directed at questions and problems of importance.

But it is not nearly as well understood as it should be.

This easy-to-read book delves into how and why rational thinking forms the basis of successful human interaction. With short chapters touching on logic, emotion, societal norms, and scientific methods, it delivers a powerful solution to anyone coping with seemingly intractable opinions.


How to Discover Original Ideas

Creativity is the formation of something original, either tangible, such as work of art, or intangible, such as an idea.

  • Creativity can be applied to descriptions, to how we see the world.
  • It can be applied to problem solving.
  • And it can be used to design new things.

Mastering creativity opens up a whole new world of possibilities. It enlists your imagination as a effective problem solving tool.

The second in the series and as a contrast to logic-based critical thinking, the author describes proven techniques to free inner creativity for productivity in both individual and team pursuits.


How to Influence Through Your Words

Rhetoric is the effective use of language.

  • It is ancient, tracing back to the early Greek philosophers who developed rhetoric for law and democratic politics.
  • It is an essential tool of advocacy but also collaboration, leadership, building community, and the discovery and testing of new ideas.
  • It shapes our understanding of the world around us.

The third in the series, the author describes the history and power of  words, with an eye towards helping the reader understand how to recognize and effectively use oral and written arguments in both individual and team pursuits.


How to Know Right from Wrong

Morality is a crucial but difficult subject that is fundamental to the human condition.

  • Some people pretend that morality is easy. Others that it is not just difficult but impossible or meaningless or not worth the trouble to figure out.
  • Morality answers the question: What ought I do or not do?
  • How could any question be more important than that?

The fourth in the series, the author describes and critiques the foundations for many of the differing philosophies of morality that form today’s debates and dilemmas.

 Part of the Conquering Life Series

Life is a series of opportunities disguised as challenges. We can either shrink from them or boldly confront them. The challenges of day-to-day flourishing are deeply rooted in the human experience. Challenges are given to us, and it is up to each of us how to respond. The Conquering Life Series arms you with the practical knowledge you need to transform challenges into opportunities. These academic subjects provide a practical foundation of knowledge for success through self-study and discussion.

“A man with ambition and love for his blessings here on earth is ever so alive.”

Edward A. Ipser, Jr., PhD is President of IpserLab, LLC, a startup foundry and Managing Partner at Coactify, a creative pivot and turnaround consultancy. He has founded, cofounded, joined, and advised many startups, and written numerous books for entrepreneurs. As founder of MarketFusion he raised $23M in venture capital. He also founded SVASE (Silicon Valley Association of Software Entrepreneurs) in 1996 which became the premier Silicon Valley entrepreneurial organization before merging into SVForum. He received a PhD in CSCI from USC.  

Ann edited Ed’s books. 

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